Posted on: June 24th, 2016 | by: Africax5team
Ten lucky Zimbabweans will have a chance to attend US rapper J Cole’s “Unlocked” concert scheduled to take place in South Africa next month.
The 10 will be flown down to South Africa for a weekend of fun and refreshment courtesy of Castle Lite that is partnering Channel O in the programme. The show will be held on June 18 the Ticketpro Dome in Johannesburg.According to a press statement from Delta Beverages, “Zimbabweans should not to miss out on this highly anticipated event and should aim to be part of the fun.
“Things to look forward to include a day and night out in the town as well as exclusive access to the Castle Lite Unlock J Cole Concert. Winners will be hosted in a fully catered VIP suite, with access to the Golden Circle, and the fun doesn’t end there; all winners will then head over to the buzzing streets of Johannesburg for the Official J Cole After Party! An experience not to be missed!”
The brand will be running an exclusive five-week promotion to give consumers an opportunity to win the VIP experience packages.
Born Jermaine Lamarr Cole, J Cole was first known as Jay-Z’s protégée, but has emerged from the sideline to become a Billboard chart topper. He was born in Frankfurt, Germany on to a European-American mother and an African-American father. He moved to Fayetteville, North Carolina with his mother when his father left the family.
Cole fascination of rapping started at the age of 14 when J Money put him in the rap game and his cousin showed him the basics of rhyming and word play.
He was an expert in lyrics first before in beats. His mother then bought him a beat machine which helped him to produce his own music. Cole spent the remainder of his teen years as Therapist, posting his music online under the moniker.
In pursuit of a better chance, he moved to New York City as soon as he graduated from high school. He enrolled at St John’s University on an academic scholarship where he majored in communication and minored in business.
He was working as a bill collector in the city but his passion laid somewhere else. Cole first came up with a mix-tape called “The Come Up” in 2007.
With only courage and determination, Cole stood outside Jay-Z’s office building for hours to give him his demo tape. But when the big rapper came out, Cole was shunned. But luck came not long before that. He received a text from an associate who told him that he has a business meeting with Jay-Z and urged him to attend.
Jay-Z apparently heard his song “Lights Please” and Cole was officially the first artiste to be signed to Jay-Z’s Roc Nation.
“I got the record deal,” Cole recalled, “but I still had to learn and improve as far as being ready to drop an album.” He was then featured in his mentor’s album “The Blueprint 3” on the track “A Star Is Born.” From there, Cole was a known collaborator, working with Wale, Talib Kweli, Mos Def, BoB and a lot more.
His first single “Who Dat” appeared on the mix-tape “The Warm Up”. He supported the album with a college tour in 2010. His third official mix-tape “Friday Night Lights” was released in November that year, featuring names like Drake and Wale. He then joined Drake as his supporting act in “Light Dreams” and “Nightmares UK”.